We all would like to retain our customers right? Well it gets tricky when we’re surrounded by a world of online retail, fierce competitors, and ever-increasing customer expectations. What if I told you that there is one tried and tested method, proven many times effective in achieving just this? It’s personalised messaging. Nothing grabs an eye more than an original and personal note, for each of your customers. Especially if it’s handwritten!
So it begs the question…
Why is personalisation so powerful?
Personalisation isn’t just a buzzword. It’s a powerful psychological tool that appeals to the customer and ultimately expands your brand awareness. A study by Epsilon says that a whopping 90% of respondents said that they find personalised experiences from a brand to be appealing, and 80% of these consumers went on to say they’re more likely to purchase from a brand that offers these personal experiences, which can include a simple but sweet personalised message or note.
But why?
Emotional connection – Personalised messages, especially when handwritten, evoke a sense of nostalgia and personal touch from the recipient, which creates a sense of emotional connection between them and the sender. These connections are so important for building long-term relationships and enhancing customer loyalty.
Reciprocity principle – Sounds techy, but when put simply, the principle of reciprocity suggests that when someone receives a personal touch, like a personalised message and/or handwritten letter, they feel a subconscious obligation to reciprocate this gesture. This can translate into increased customer loyalty and repeat business or even just a good word on the street.
Attention and engagement – In a world cluttered with digital messages, a handwritten letter captures attention more effectively. The recipient is more likely to engage with the content and remember the sender and message.
So why do we want to boost customer retention with Personalised Messaging?
The main reason is that retaining our original customers is much more cost-effective than trying to capture new ones. Bain & Company says that increasing customer retention rates by just 5% can boost profits by 25% to 95%, meaning it’s essential to keep up a strong connection with our audience, clients and customers. Handwritten letters can play a vital role in this by elevating the personal message’s impact on the recipient, making it feel more authentic and real. These messages remind our customers of their value to us, and help to build long-term, loyal relationships, which encourages repeat purchases and more future orders.
In a nutshell, personalised messages, especially when handwritten, deliver:
- Increased engagement – Grabs the attention and creates a sense of value, ultimately encouraging engagement.
- Brand loyalty & awareness – Customers are more likely to increase loyalty and therefore become advocates for your business.
- Reconnection with former customers – Able to win back the attention and interest of lapsed customers in your company.
What have we got to do with this?
You can craft and send out your own personalised, handwritten messages (written by our robots) using REAL pens with REAL ink on a large scale. Meaning your customers are getting that meaningful, personal attention they find so “appealing”, all whilst requiring no backbreaking, wrist aching effort on your part!
To conclude
In conclusion, personalised messages are a great way to keep winning the attention of your customers, by enhancing their experience with your company, as well as turning them into invaluable advocates for your company, opening the gate to more prospects. By taking this concept to the next level using handwritten notes to convey these messages, you are ensuring that your customers need look no further than you every time, and as the retail landscape continues to evolve, those who embrace the personal touch will be best positioned to maintain strong customer relationships.
Contact us today for further help and advice:
01780 908124 or hello@roboquill.io