These days when our communication is overwhelmingly digital and instant messaging is the norm. There’s something just so original about receiving a handwritten envelope in the post. The recipient is often compelled to open it to reveal the sender. These recipients, often being potential customers. Any business seeking to gain the attention of prospects are increasingly turning to handwritten direct mail as the open rate is so much higher.
But why?
It’s personal
A handwritten envelope creates a sense of connection on a personal level, as if we must know of the sender. There’s no doubt they stick out like a sore thumb from the usual pamphlet and printed bill envelope. It makes the recipient feel valued, assuming that someone took the time to write a letter to them. These factors together heighten the recipient’s curiosity and therefore they are much more likely to engage with the envelope.
A genuine touch of authenticity and trust
As we’ve already mentioned, we are constantly confronted with an overwhelming amount of digital noise and messages. This means originality and authenticity is key. People perceive handwritten envelopes or any type of message to be genuine, creating a feeling of trust and loyalty towards the sender. Here’s the evidence they work; industry statistics tell us that customised direct mail can boost the conversion rates by as much as 50% over the generalised sort we’re used to.
Stands out from the crowd
In a pile of postage full of countless, boring and identical envelopes and flyers, a handwritten envelope adds some welcome variation, sparking the recipient’s curiosity. This leads more and more people to pick out the handwritten envelope from the pile first, and therefore the mail achieves much higher engagement rates. Meaning that handwritten envelopes are a simple yet effective tool for businesses on the hunt for a higher success rate with their direct mail campaigns.
Doesn’t empty your wallet without a return
Traditional handwritten services are often costly and have a much longer lead time as they are physically waiting for someone to write it. However, automated handwritten solutions provide just as much authenticity, but faster and more cost effective results. For example, our service uses robots that hold real pens with real ink to write our notes and envelopes. Allowing businesses to utilise the power handwritten mail whilst sticking to budget!
Integrate for effectiveness
It only gets better from here… you also have the option to integrate your handwritten mail with our tech, greatly enhancing its effectiveness. Our service seamlessly integrates your CRM systems through platforms such as Zapier, allowing you to automate when you send out your personalised mail. This ultimately maximizes the campaign’s efficiency and ensures timely communication with your clients.
To conclude
To sum up, I think we can all agree that when in need of a powerful leverage above other companies, handwritten envelopes are a high-powered tool in any marketer’s arsenal, that provides an original and personal influence that over-powers any digital communication. By integrating this into your marketing is a sure way to enhance any client relationship, grow engagement with your company and therefore drive more sales.
If you’re ready to revolutionise your future marketing campaigns and efforts, our automated handwritten solutions are the right way forward! Get started right now and see the difference in your success for yourself.
Contact us today for further help and advice:
01780 908124 or hello@roboquill.io