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Tips and Ideas Articles

Case Study: When a Hand Written Note Dropped Through My Letterbox

One of my colleagues has just sent me these photos, showing some direct mail that dropped through their front door at home (from one of those leaflet drop services where a whole bundle of leaflets are delivered through every door in your neighbourhood). In spite of...

Hand Written Notes vs Hand Written Letters

Looking to add that personal touch? There are times when a simple hand written note is all that is needed, and there are times when a formal hand written letter will impress more... Read on to learn which form of communication is most appropriate in a variety of...

Handwritten Letters That Improve Your Debt Collection Response Rates By Up To 50%

A major UK online retailer recently reported that by using hand written letters to chase up overdue account payments, their response and resolution rates went up by a staggering 30 to 50%! There was a 50% increase in people phoning them to clear their overdue account...

Direct Mail Ideas

What direct mail ideas are there? There is a whole range of direct mail ideas for businesses to choose from. These include: Letters Postcards Leaflets Postcards Circulars Catalogues Free Newspapers Coupon Booklets Pens Keyrings CD's They often include promotional...
Direct Mail Ideas

Direct Mail Ideas

What direct mail ideas are there? There is a whole range of direct mail ideas for businesses to choose from. These...

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